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Jim started making his own bait about 25 years
ago. Many of his friends were asking him about
his lures saying, "Hey, Jim, what's that
you're using?" Soon after, Jim was making
bait for his fishing buddies.
In 1988, Jim Kaempfer officially opened The Fishing
Connection. Four years ago he took his first Amazon
Fishing Adventure and added Peacock Fishing Lures
to the business. Now his lures are being used
on fishing adventures in Mexico and in the Amazon.
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